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About Us


Bobby Holmes is an experienced bodybuilding competitor and is currently an NPC judge.  He started his journey as a power-lifter from 1991 to 1996, when he decided to make the transition to bodybuilding.  For the last 25 years he has been training and competing.  For the last 15 years he has been perfecting his isolate-whey  protein lines. 

Together with his wife Nicole they have created products that are both effective and affordable, leaving out unnecessary ingredients for optimal results.

For some time now, Bobby has been improving the lives of many dedicated athletes in and out of the bodybuilding industry.  He is thorough, and has a vast pool of experience to draw from, invaluable to creating superior products, that are the building blocks of a serious competitor's diet.


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